LinkedIn has become an indispensable tool for businesses looking to establish their brand, connect with their target audience, and attract top talent. Having a strong presence on LinkedIn can make all the difference in standing out from the competition and achieving your marketing goals. But what does it take to create a truly outstanding LinkedIn page?
To answer that question, let’s take a closer look at 8 companies with great LinkedIn pages. These businesses have gone above and beyond to showcase their unique brand personality, engage their followers, and provide value to their audience. From stunning visuals to thought-provoking content, these pages have it all. So, without further ado, let’s dive in and explore what makes these LinkedIn pages so special!
1. HubSpot
When it comes to inbound marketing, HubSpot is a name that needs no introduction. This industry leader has built a reputation for delivering top-notch content and resources to help businesses grow and succeed. And their LinkedIn page is no exception!
What sets HubSpot one of the companies with great LinkedIn pages apart is their commitment to providing value to their followers. Their page is chock-full of informative blog posts, industry insights, and actionable tips that marketers can put into practice right away. But it’s not just about the content – HubSpot also knows how to make their page visually appealing. With eye-catching graphics, videos, and images, their page is a feast for the eyes.
But perhaps the most impressive aspect of HubSpot’s LinkedIn page is their focus on their employees. They regularly showcase employee spotlights, giving their followers a behind-the-scenes look at the people who make HubSpot tick. This humanizes the brand and makes it feel more relatable and approachable.
Key Takeaway: Take a page out of HubSpot’s book and focus on providing a mix of valuable content, visual appeal, and employee-centric posts to keep your audience engaged and coming back for more.
2. Adobe
Adobe is a brand that needs no introduction. As the creator of some of the most widely used creative software tools in the world, Adobe has a reputation for pushing the boundaries of what’s possible. And their LinkedIn page is a testament to that spirit of innovation.
One of the standout features of Adobe’s LinkedIn page is their focus on showcasing the incredible work created by their customers. From stunning graphic designs to mind-blowing video effects, Adobe’s page is a celebration of creativity in all its forms. By featuring real-world examples of what’s possible with their tools, Adobe inspires their followers to push their own creative boundaries.
But Adobe’s LinkedIn page isn’t just about pretty pictures. They also keep their followers up-to-date on the latest product releases and features, ensuring that their audience is always in the know. And with thought leadership pieces from industry experts, Adobe’s page is a go-to resource for anyone looking to stay on the cutting edge of creative technology.
Key Takeaway: Showcase your products’ capabilities by sharing real-world examples and demonstrating your company’s expertise. By celebrating your customers’ successes, you’ll inspire your audience to achieve great things with your tools.
3. Salesforce
Salesforce is a company that knows a thing or two about building relationships. As the world’s leading customer relationship management (CRM) platform, Salesforce helps businesses of all sizes connect with their customers in meaningful ways. And their LinkedIn page is a shining example of how to put customers first.
One of the standout features of Salesforce’s LinkedIn page is their focus on customer success stories. By sharing case studies and real-world examples of how businesses are using Salesforce to achieve their goals, they demonstrate the impact of their solutions in a powerful way. These stories not only showcase the capabilities of Salesforce’s products but also help to build trust and credibility with potential customers.
They also share valuable insights on the latest trends and best practices in sales, marketing, and customer service. By providing their followers with actionable advice and thought-provoking ideas, Salesforce positions themselves as a trusted resource and thought leader in their industry.
And let’s not forget about the fun stuff! Salesforce’s LinkedIn page also gives their followers a peek behind the curtain, sharing glimpses of life at Salesforce through employee spotlights and company culture posts. This helps to humanize the brand and make it feel more relatable and approachable.
Key Takeaway: Put your customers front and center by sharing success stories and demonstrating the impact of your solutions. At the same time, don’t be afraid to let your company culture shine through and give your audience a glimpse of the people behind the brand.
4. Slack
Slack has quickly become the go-to tool for teams looking to streamline their communication and collaboration. With its intuitive interface and powerful features, Slack has transformed the way teams work together. And their LinkedIn page is a testament to the impact they’ve had on the business world.
One of the standout features of Slack’s LinkedIn page is their focus on showcasing the versatility of their product. By sharing examples of how diverse teams across industries are using Slack to work smarter and faster, they demonstrate the wide-reaching impact of their tool. From remote teams to large enterprises, Slack’s page shows how their product can adapt to meet the unique needs of any organization.
But Slack’s LinkedIn page isn’t just about the product. They also use their page to showcase their unique company culture and values. With posts highlighting employee initiatives and behind-the-scenes glimpses of life at Slack, they give their followers a sense of what it’s like to be part of the Slack team. This helps to attract top talent and build a strong employer brand.
And of course, Slack’s LinkedIn page keeps their followers up-to-date on the latest product updates and integrations. By announcing new features and partnerships, they keep their audience engaged and excited about what’s to come. This makes Slack one of the companies with great LinkedIn pages.
Key Takeaway: Demonstrate how your product solves real-world challenges across industries and use your LinkedIn page to give your audience a sense of your company culture and values.
5. Canva
Canva has revolutionized the world of graphic design by making it accessible to everyone, regardless of their skill level. With its user-friendly interface and vast library of templates and assets, Canva has empowered millions of people to create stunning visual content. And their LinkedIn page is a celebration of that mission.
One of the standout features of Canva’s LinkedIn page is their focus on inspiring creativity. With eye-catching visuals and design tips, they provide their followers with the tools and inspiration they need to take their own visual content to the next level. Whether you’re a seasoned designer or just starting out, Canva’s page has something for everyone.
But Canva’s LinkedIn page isn’t just about making things look pretty. They also use their page to announce new features and collaborations that make their product even more powerful and versatile. From integrations with other popular tools to new design assets and templates, Canva’s page keeps their followers in the loop on all the latest updates.
Key Takeaway: Inspire your audience by sharing examples of what’s possible with your product and provide resources to help them succeed. By constantly innovating and improving your offering, you’ll keep your followers engaged and excited about what’s to come.
6. Airbnb
Airbnb has transformed the way people travel by making it easy to book unique accommodations around the world. From treehouses to castles, Airbnb offers travelers the chance to stay in one-of-a-kind places and experience destinations like a local. And their LinkedIn page is a celebration of that spirit of adventure.
One of the standout features of Airbnb’s LinkedIn page is their stunning visual content. With breathtaking photos of Airbnb listings from around the globe, their page transports followers to far-off destinations and inspires them to start planning their next adventure. But it’s not just about pretty pictures – Airbnb also uses their page to share stories of how their platform is supporting local economies and promoting sustainable tourism. By highlighting the positive impact of their business, they build trust and goodwill with their audience, which makes Airbnb one of the companies with great LinkedIn pages.
Key Takeaway: Use compelling visuals and stories to transport your audience and align your content with your brand’s mission and values. By showcasing the positive impact of your business, you’ll build a loyal and engaged following.
7. Mailchimp
Email marketing may not be the most engaging topic, but Mailchimp has managed to make it fun and approachable for businesses of all sizes. With their user-friendly platform and playful branding, Mailchimp has become a go-to resource for anyone looking to grow their audience and engage their customers through email. And their LinkedIn page is a reflection of that lighthearted yet effective approach.
One of the standout features of Mailchimp’s LinkedIn page is their focus on providing actionable advice and best practices for creating effective email campaigns. From tips on crafting compelling subject lines to examples of customer emails that drive engagement and conversions, Mailchimp’s page is a treasure trove of valuable insights for marketers.
But it’s not just about the tips and tricks – Mailchimp also uses their LinkedIn page to announce new features and integrations that make their platform even more powerful and user-friendly. Whether it’s a new template designer or an integration with a popular e-commerce platform, Mailchimp’s page keeps their followers in the loop on all the latest updates.
Key Takeaway: Educate your audience with actionable advice and showcase real-world examples of your product’s effectiveness. By constantly improving and expanding your offering, you’ll keep your followers engaged and excited about what’s to come.
8. Shopify
Shopify has become the go-to platform for entrepreneurs looking to start and grow their online businesses. With its user-friendly interface, powerful features, and extensive app ecosystem, Shopify makes it easy for anyone to launch and scale an e-commerce store. And their LinkedIn page is a celebration of the entrepreneurial spirit.
One of the standout features of Shopify’s LinkedIn page is their focus on sharing success stories of Shopify merchants from various industries. From small home-based businesses to large enterprises, Shopify’s page showcases the diverse range of entrepreneurs who have built thriving businesses on their platform. These stories not only inspire others to pursue their entrepreneurial dreams but also demonstrate the versatility and power of Shopify’s tools.
But Shopify’s LinkedIn page isn’t just about celebrating success – they also use their page to share valuable resources and insights to help entrepreneurs grow their businesses. From e-commerce tips and trends to updates on new features and partnerships, all of this makes Shopify one of the companies with great LinkedIn pages.
Key Takeaway: Share customer success stories and provide valuable resources to help your audience achieve their goals. By empowering and supporting your customers, you’ll build a loyal and engaged community around your brand.
Wrapping Up
There you have it – 8 companies with great LinkedIn pages that are sure to inspire and delight. From HubSpot’s commitment to providing valuable content to Adobe’s celebration of creativity and innovation, these pages demonstrate the power and potential of LinkedIn as a marketing and branding tool.
So, what can you learn from these examples? First and foremost, focus on providing value to your audience. Whether it’s through informative blog posts, thought-provoking insights, or inspiring examples of what’s possible with your product, make sure that every piece of content you share has a purpose and adds value to your followers’ lives.
Second, don’t be afraid to let your personality shine through. Whether it’s through playful visuals, behind-the-scenes glimpses of your team, or a unique brand voice, infuse your LinkedIn page with your company’s unique personality and values. This will help you stand out from the crowd and build a stronger emotional connection with your audience.
By following these best practices and taking inspiration from the examples above, you’ll be well on your way to creating a LinkedIn page that engages, inspires, and drives results for your business.
