LinkedIn Image Size

LinkedIn Image Size Guide: The Perfect Dimensions for a Winning Strategy [2024]

Creating a visually appealing LinkedIn presence is crucial to leave a great impression on the platform. Using the right image size and dimensions can significantly…

Creating a visually appealing LinkedIn presence is crucial to leave a great impression on the platform. Using the right image size and dimensions can significantly affect how your LinkedIn profile, page, and content appear to others. 

By following the suggested image dimensions and tips, you’ll be well on your way to crafting a visually stunning and effective presence on LinkedIn.

Quick Answer 😎

For a polished LinkedIn profile, use a 400×400 pixel image for your profile photo and an 1128×191 pixel image for your cover photo. Posts look best with 1200×627 pixel images, and LinkedIn stories should be 1080×1920 pixels. Following these size guidelines ensures a professional and visually appealing presence on LinkedIn.

Image Size For Profile Photo On LinkedIn

A professional profile photo on LinkedIn is crucial for creating a positive impression and building your network. It plays a significant role in enhancing your personal brand, increasing your visibility, and fostering trust among colleagues and potential employers.

When it comes to the LinkedIn profile picture size, the recommended dimensions are 400×400 pixels. Either a JPEG or PNG image format will suffice. Remember that the maximum file size is 8MB, so be cautious not to exceed that limit.

Here are a few tips for choosing and uploading an outstanding profile photo:

  • Center your face: Position your face right in the middle of the frame, ensuring your eyes are at the level of the horizontal line across the camera.
  • Use a clear background: Keep the background simple and consistent to draw attention to your face. Busy backgrounds can be distracting.
  • Avoid filters: Steer clear of Instagram-like filters to maintain a professional appearance and avoid potentially hurting your credibility.
  • Dress professionally: Dress as you would for an interview or an important meeting – this helps convey your dedication to your career.
  • Smile naturally: A genuine, warm smile projects friendliness and approachability, which are highly appreciated professionally.
LinkedIn Profile Image example

Image Size For Cover Photo On LinkedIn

A catchy cover photo on your LinkedIn profile can make a significant impact and help you stand out from the crowd. It plays a vital role in illustrating your professional image and conveying your brand’s tone. Plus, it can act as an attention-grabber and entice your audience to learn more about you or your company.

The recommended image size for LinkedIn cover photos is 1128 x 191 pixels. It’s essential to use JPEG or PNG format to ensure the best quality and compatibility. An image with this aspect ratio will fit perfectly on your profile banner and maintain a high-resolution appearance.

When it comes to choosing and uploading your cover photo, there are a few best practices to keep in mind:

  • Use high-quality images: Make sure the pictures you select are sharp, clear, and visually appealing.
  • Match your brand tone: Stay consistent with the colors, fonts, and overall design scheme used in the rest of your LinkedIn presence.
  • Include a call to action: Encourage your audience (followers, prospective clients, or employers) to take the desired action, such as contacting you or visiting your website.

Remember, your cover photo is one of the first elements visitors notice on your LinkedIn profile. So, ensure it represents you or your brand effectively and leaves a lasting impression.

Cover image on LinkedIn

Image Size For LinkedIn Posts

Posting engaging images on LinkedIn can greatly boost the appeal of your content. A visually appealing post catches the attention of your connections and followers, helping you create a powerful impression. The right images can convey your message effectively and encourage users to interact with your content.

When it comes to LinkedIn posts, whether it’s a blog post or an article, it’s crucial to use the right image sizes. The ideal size for a LinkedIn post with a single or multi-image is 1200 x 627 pixels. Using these dimensions ensures your image looks crisp and clear on the platform. Stick to JPEG or PNG formats for the best results.

Images in LinkedIn Article example

If you’re posting a LinkedIn carousel, make sure to use square images with dimensions of 1080 x 1080 pixels. This format works best for carousel posts and ensures your images are displayed correctly on the platform.

Here are some tips for choosing and uploading images for your LinkedIn posts:

  • Use relevant and eye-catching images that relate to your content. They should complement your message and help convey information more effectively.
  • Consider adding text overlays or captions to your images. This can add context and grab the attention of your audience quickly.
  • When sharing blog post links on LinkedIn, the ideal image size for link preview thumbnails is 1200 x 627 pixels. Make sure your blog images follow this size guideline to avoid awkward cropping or poorly-sized thumbnails.
  • Utilize hashtags to increase visibility and reach. Including relevant hashtags in your posts can help your content get discovered by a wider audience.


Stories on LinkedIn are a fantastic way to engage with your audience in a more informal and short-lived manner. Like Facebook and Instagram stories, LinkedIn stories allow you to share images and videos that disappear after 24 hours. These quick snapshots of content can humanize your brand, showcase business achievements, or give your connections a glimpse into your daily work routine. 

Not to mention, sharing stories may help you reach more people who might not see your regular posts.

Regarding LinkedIn story images, the recommended size is 1080 x 1920 pixels. Ideally, you should use either JPEG or PNG format to ensure the highest quality. Don’t forget, that these stories are optimized for mobile viewing, so it’s crucial to ensure they display well on smartphones.

Creating eye-catching and engaging stories can be quite a thrill. 

To make the most of this feature, use vertical images, as they occupy the full screen of your viewer’s device. Feel free to get creative with stickers, filters, captions, or emojis to add some personality to your stories. You can even include polls or questions to spark engagement and conversation with your audience.


Creating a LinkedIn page for your business or organization can provide multiple advantages. It enables you to build a professional online presence, share valuable industry insights, engage with your audience, and expand your network of followers. 

Furthermore, LinkedIn pages also offer unique opportunities to enhance your brand’s visual identity and showcase your company’s culture and achievements.

When setting up your company page, keep in mind the recommended image sizes and formats for different types of visuals:

  • LinkedIn company logo size: 300 x 300 pixels (PNG or JPEG files, maximum size of 3MB)
  • Company page cover or banner image: 1128 x 191 pixels (PNG or JPEG files, maximum size of 3MB)
  • Images in the Life tab: Ensure they adhere to the guidelines provided for each module, and please note that these modules are only available for LinkedIn pages with enhanced Career Pages.
Images on LinkedIn page

Choosing and uploading images for your company page should be done thoughtfully, following these tips and best practices:

  • Consistent branding: Use images that resonate with your brand identity, whether it is for the logo, cover photo, or any other visual element on the page.
  • Showcase your culture: Utilize the Life tab and other image opportunities to highlight the work environment, employee experiences, and perks your company offers. This can help attract potential talent to your organization.
  • Highlight your achievements: Use your company page’s visuals to celebrate milestones, awards, and other accomplishments, as these aspects can boost your brand’s reputation and credibility among your LinkedIn followers and potential customers.

By leveraging the power of images and visuals on your LinkedIn company page, you can effectively engage with your audience and make a lasting impact on one of the most popular social media platforms.

Image Size for LinkedIn Ads

LinkedIn, as one of the leading social media platforms, offers great potential to expand your professional network and promote your business. By creating LinkedIn ads for your company pages or personal profiles, you’ll be able to reach a wider audience, attract more followers, and gain valuable insights into your target market.

Creating visually appealing and impactful ads is crucial for success on LinkedIn. To ensure your ads look their best, it’s essential to use the recommended image size and format for different types of ads. For single-image ads, the minimum dimension is 640 x 360 pixels, and the maximum is 7680 x 4320 pixels. The accepted file types are JPG, PNG, or GIF, with a maximum file size of 5 MB.

LinkedIn Ad example

When it comes to choosing the right image for your ads, keep in mind that a picture is worth a thousand words. An eye-catching and relevant visual can make a significant difference in the performance of your ad. Here are some tips to help you select and upload the best images for your LinkedIn ads:

  • Use high-quality images: A clear and crisp image will look more professional and ensure that your ad’s message is effectively conveyed.
  • Maintain brand consistency: Make sure your images are in line with your company’s brand and visual identity. This will help reinforce your brand image and make your ads more recognizable.
  • Opt for simple and clean visuals: Cluttered or overly complicated images may confuse or distract your audience. Choose visuals that are easy to understand and resonate with your target audience.
  • Test different images: Experiment with different visuals to see which ones perform better. This can help you fine-tune your advertising strategy and make the most out of your ad spend.


Carousels on LinkedIn are a fantastic way to showcase multiple images or share a series of information in a single post. This feature is available not only for your personal profiles but also for company pages, making it an effective tool to boost engagement and connect with your followers. 

Furthermore, carousels provide valuable insights into how well a post performed, giving you the opportunity to analyze your content strategy.

When creating LinkedIn carousels, it is essential to follow the recommended image size and format requirements. For carousel images, use a 1:1 ratio, ideally with a resolution of 1080 x 1080 pixels. Either JPG or PNG file formats work fine. You can recognize a carousel because you can slide it or select the next photo.

Carousel image example

To make your carousels stand out, follow these tips and best practices:

  • Choose high-quality, visually appealing images that accurately represent your brand or message. A clear, vibrant image can significantly impact viewer engagement.
  • Use bold text and a clear layout in the images to ensure your message is straightforward. Keep it concise and avoid cluttering the image.
  • Optimize images for mobile and desktop viewing. Since LinkedIn is accessed via different devices, make sure your carousels look great whether your audience is scrolling on a smartphone or browsing on a computer.
  • Test various formats and styles to find what resonates best with your audience. Analyze your insights and engagement data to make informed decisions on which types of carousel images work well for your followers.

Final Thoughts

To make the most of your LinkedIn marketing efforts, it’s crucial to use the right image sizes. This ensures your content looks sharp across all devices and adds a professional touch to your posts, profile, and LinkedIn ads.

So, adapt your images to the recommended pixel sizes, test them on various devices, and choose the right file type for each application. By doing so, you’ll create a visually consistent brand image that will help you stand out from the competition and boost engagement with your audience.

Frequently Asked Questions

What are the dimensions of a LinkedIn profile picture?

Your LinkedIn profile picture should have recommended dimensions of 400 x 400 pixels, with an aspect ratio of 1:1. This size ensures that your photo appears clear and professional on both desktop and mobile devices.

How big should a LinkedIn background photo be?

A LinkedIn background photo works best at a size of 1584 x 396 pixels. This image appears behind your profile picture and helps reinforce your personal or professional brand. Ensure that the image is related to your industry or showcases you in a successful work situation, such as delivering a speech or collaborating with clients.

What are the ideal sizes for LinkedIn post images?

When sharing images on LinkedIn posts, it’s best to use a 1.91:1 ratio. This translates to a recommended size of 1200 x 627 pixels. If your image width is less than 200 pixels, it will appear as a thumbnail on the left side of the post.

What’s the file size limit for LinkedIn images?

While there wasn’t a specific file size limit mentioned, it’s generally a good practice to keep your images under 5MB to ensure fast loading times and an optimal viewing experience for your connections on LinkedIn.

Is there a specific aspect ratio for LinkedIn photos?

Yes, most of the LinkedIn images adhere to specific aspect ratios. For instance, profile pictures follow a 1:1 ratio, while shared post images use a 1.91:1 ratio. Maintaining these aspect ratios ensures your images appear as intended and create a visually appealing profile.

Do LinkedIn images need to be a certain resolution?

While there wasn’t exact resolution information available, it’s crucial to ensure your images are high-quality and clear. For instance, profile pictures should be at least 400 x 400 pixels, and background images should be 1584 x 396 pixels. Ensuring your high-quality and appropriately sized images will create a professional-looking LinkedIn profile and attract more connections.

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