Instagram is the fifth most popular social media platform in the world. Brands, online businesses, and social media users use this platform’s popularity to gain new traffic, new followers and monetize their products and services. Or simply, to have fun enjoying producing trending content on Instagram.
Instagram has over 1 billion monthly active users, with more than 95 million photos and videos being shared each day. How is it possible that some accounts get views, followers, reshares, and others…not? How do they go viral on Instagram? By chance? Not only. It´s a result of much work where creators and social media marketers understand how Instagram´s algorithm work, the process of getting viral, and how to use the viral content search.
The last can be done manually on Instagram Explore, on profile recommendations, on the pages of famous influencers, or by exploring the most popular Reels. On the other hand, you have special marketing tools like ViralSpy that does such a viral search quite quickly proving you the analytics of content engagement.
Learn more on how to conduct a viral content search, which free and paid Instagram tools to use for that, and how to produce social media content ideas with its results.