In this comprehensive guide, you will learn the importance of adding your website to your LinkedIn profile to boost your branding, direct networking opportunities, and increase search result visibility. Additionally, you will discover tips on using your website in LinkedIn articles and posts, optimizing your website for LinkedIn sharing.
Adding your website to the contact info section is an excellent way to improve your online presence. Also it will direct people to your professional or personal site. This can be helpful for people looking to learn more about you or your business. It can be done on social media platforms, job websites, and other online profiles.
To add your website to the contact info section of your online profile, go to the edit mode. Locate the “Me” button in top right corner. Select it and go to “View Profile” to open your full profile.
After your profile loads, you need to find the “edit mode” which looks like a pencil icon.
The next step when the pop up opens is to scroll to the bottom and select “Edit contact info“. Once the page loads, scroll down until you see the website section, this is where you’ll add your links.
As you can see from the screenshot, I’ve already added some websites, but you can add multiple ones. Simply press the “Add website” button, choose the “Website URL” and select the “Website Type”. Once added, press save and it’s added to your profile.
Now, if you wonder where does it show on your profile? Well, your profile visitors will see all your added websites when they select the “Contact info” part of your website. It is in the same section where you would find someone’s email address.
Once they select the contact info button, they’ll see a pop-up with all of your links.
Now, what if you want to add a link that will be visible directly in your profile description? As you can probably tell, this type of a link will have a better CTR (Click-Through-Rate) than the previous one.
If you want to have such a link in your LinkedIn’s Bio, you need to activate the “Creator Mode“. To enable it, once again, navigate to your full profile, and scroll until you see the “Resources” section. Your creator mode will probably be set to “off”, and we need to turn it on.
When you choose to enable creator mode, you will get access to some special tools and analytics. However, the best part is that you can add a custom link to your bio.
Once you have read everything in that pop-up, select the “Next” button. On the next page you’ll see which options you are eligible for. Choose the 5 topics that you want to add to your account, and select “Turn On“.
According to LinkedIn’s documentation, if you see the “Learn more” option, you are currently not eligible to use this feature. Select this option and you will quickly see what are the conditions to use this feature.
On the other hand, if the feature is enabled for you, it’s time to add the link to your profile. Go to your full profile and select the edit icon (looks like a pencil icon). Scroll down to the bottom and you will see a new section as you can see on the image below.
Enter the link, link text (you can also use LinkedIn Emojis for an extra effect), press save and the link will be added to your bio.
The first and obvious reason is to increase online presence, establish personal branding, and expanding your industry credibility. It also allows you to direct networking opportunities, increase search result visibility, and display your professional achievements.
However, there are more benefits that we are going to discuss now.
Establishing personal branding
Your website should complement your LinkedIn content, providing additional context, detailed work samples, or even client testimonials. A professional website shows that you are serious about your career.
Also, it will set you apart from others in your field and show how you can bring value.
Directing networking opportunities
People who come across your LinkedIn profile might be interested in seeing more of your work or learning about your services. Providing a website link offers them an effortless gateway to more information about you. Also, they can further evaluate your suitability for their needs. Whether it is for a new job opportunities, collaborations, or partnerships.
Increasing search result visibility
By including your website on your profile, you create a valuable backlink that signals to search engines like Google that your online presence is consistent and authoritative. This can positively impact your search rankings and make it easier for people to discover your website through search engine queries. However, it will also optimize your profile for recruiters as they will see that you are one step ahead of the competition.
By linking your profile to your website, you also create a backlink, which is beneficial for LinkedIn SEO optimization.
Adding Your Website to the Experience Section
If you have a blog, an online store, or a personal portfolio, adding your website to your LinkedIn profile can boost your visibility and credibility in your field. Including your website in the Experience section helps you stand out from the competition and enhances your professional image.
To make the most of this, let’s discuss the various steps needed to successfully add your website to the Experience section of your LinkedIn profile.
Associating your website with professional experience
LinkedIn’s Experience section is designed to highlight your professional background by displaying the roles you’ve held and the organizations you’ve been a part of. So, when you add your website to this section, position it as a relevant part of your career growth.
For example, if you run a blog, you may present your website as a platform for sharing industry insights, expanding your network, and honing your writing skills. Similarly, if you own an e-commerce site, you may emphasize the various aspects of the business you manage, from marketing to product development.
In either case, be sure to provide context that demonstrates how your website is an integral component of your professional endeavors.
Inputting the website URL in the experience section
In addition to providing the above details, you should also include the actual URL of your website to make it easily accessible. This can be done within the description field itself, or using the ‘Media’ field available within the Experience section.
Upon clicking the ‘Save’ button, LinkedIn will automatically turn the text into a clickable hyperlink. Also, this ensures that those viewing your profile can quickly access your website and explore it firsthand.
Saving the updated Experience section
After completing all necessary fields and ensuring that your website’s URL is correctly added, click the ‘Save’ button to finalize your changes. This will update your profile and make your website visible in the Experience section.
It’s important to regularly review and update the information on your LinkedIn profile, especially regarding your website. Websites can change and shift focus over time. By keeping your profile current, you guarantee that potential connections and clients receive the most accurate and relevant details about your professional experience and achievements.
Including links to your website within LinkedIn articles and posts can help drive traffic to your site, increase brand awareness, and boost your professional credibility.
To leverage LinkedIn for your business or personal brand, you should post relevant and valuable content that your network wants to read and share. By providing valuable insights and directing your audience back to your website, you’ll establish yourself as a thought leader in your field. Also, you will increase the likelihood of referrals and new business opportunities.
Adding website links within your content on LinkedIn is an effective way to guide readers back to your website. Here’s how to include website links in your articles and posts on LinkedIn:
- Write a quality LinkedIn article or post: Before you start adding website links, ensure that you have a well-written, informative, and engaging piece of content. Ensure your content is valuable to your audience and provides actionable insights.
- Insert a hyperlink: While writing your article, highlight the text you want to link to your website, then click the link icon in the content editor. Paste the URL of the desired page from your website and click ‘Apply.’ For LinkedIn posts, simply paste the URL into the text field, and LinkedIn will automatically hyperlink the text for you.
- Use anchor text wisely: Instead of using generic phrases such as “click here” or “visit our website,” try using more descriptive anchor text that provides context on what your readers can expect if they click the link.
- Add links naturally: Don’t force links into your content if they don’t fit. Make sure your links flow seamlessly and logically within your text, and always remember that adding too many links can deter readers.
LinkedIn Pulse is the platform’s tool for publishing long-form content. It’s a great way to showcase thought leadership in your industry and provide valuable insights and resources to your connections. By writing and promoting high-quality articles on LinkedIn Pulse, you can increase your key website metrics, such as visitors, time-on-site, and conversions.
Here are some tips for promoting your website using LinkedIn Pulse:
- Choose a topic related to your industry: Writing an article that highlights your expertise in your field is essential to attract readers and demonstrate your expertise.
- Provide valuable content: Your articles should provide actionable insights and strategies that readers can apply in their professional lives. This will organically lead to higher engagement and more people clicking through to your website.
- Use vivid imagery: LinkedIn Pulse allows you to include images in your articles. Including images can make your content more engaging and catch the eye of potential readers.
- Share the article with your network and in relevant LinkedIn groups: Promoting your LinkedIn Pulse article is essential to increase visibility and drive traffic to your website. Share it within your network and in groups relevant to your industry or profession.
To effectively add a website to your LinkedIn profile, navigate to the Contact Info section and click Edit. Add your website URL under Websites and select type from the drop-down menu. Provide a custom label and click Save, ensuring your website becomes easily discoverable by your network.
Yes, you can add multiple websites to your LinkedIn profile. You may add up to three website links under the Contact Info section. Simply click the Add Website button and include each website, describing enhanced recognition.
Including websites on your LinkedIn profile showcases your expertise, work samples, and other professional accomplishments. It helps visitors quickly access essential information about you, increasing credibility, networking opportunities, and job prospects.
If a website does not fit the predefined categories, select Other (specify) from the drop-down menu while editing the Websites section under Contact Info. This option allows you to create a custom label to describe your website better.
Yes, you can include URLs of other social media profiles in the Websites section. These links help visitors explore more about you, leading to better personal branding and networking opportunities.
To showcase your website prominently, consider adding a URL in the About and Experience sections. Additionally, share updates featuring your website content or use rich media options to embed websites, demos, and portfolio pieces directly into your profile.