How to Add a Custom Button to Your LinkedIn Profile?

Having an impressive LinkedIn profile is highly important in today’s professional landscape. But simply listing your experience and skills isn’t enough to truly capture attention and drive results. That’s where the LinkedIn custom button comes in. This simple yet powerful addition can elevate your profile from a static online resume to a lead-generating, engagement-driving machine.

In this guide, we will walk you through setting up your LinkedIn custom button to leverage lead generation!

Setting Up Your LinkedIn Custom Button

Adding a custom CTA button is straightforward:

1. Click the “Me” icon at the top of your LinkedIn homepage.
2. Click “View Profile“.
3. Click “Add custom button” in your introduction section.
4. In the “Custom Button” pop-up window, select “Premium custom button“.
5. Click “Select button” and select one of the options as your custom button.
6. Add a link in the “URL” text box.
7. Click Save and your custom button will be live.

The key to getting results with your LinkedIn custom button is to select compelling text that aligns with your goals. A clear, actionable call-to-action can encourage profile visitors to take the next step with you.

Some effective CTAs include:

• “Visit My Website“: To drive traffic to your online presence.

• “Download My Guide“: To capture leads with a free content offer.

• “Book a Consultation“: For service providers to book new clients.

• “View My Portfolio“: To showcase your work and capabilities.

The ideal CTA speaks directly to your target audience’s pain points or interests. It should make the value of clicking through inherently clear.

Who has access to the LinkedIn Custom Button feature?

Currently, the ability to add custom CTA buttons to your LinkedIn profile is a Premium feature. Don’t worry though – you don’t need the most expensive Premium tier to access this functionality. Even the basic Career and Business Premium plans unlock custom buttons, along with a host of other useful tools like advanced search filters and InMail credits.

For professionals serious about leveraging LinkedIn for business growth, career advancement, or personal branding, the small monthly investment in Premium can certainly be worth it. Still, if you are unsure, we have a handy guide that breaks down if LinkedIn premium is worth it or not.

Final words

Custom LinkedIn buttons may seem simple, but they can be a powerful tool for LinkedIn lead generation. By showcasing a clear call-to-action tailored to your professional goals, you can:

• Drive more traffic to your website or online portfolio
• Capture new leads by promoting consultations, downloadable content, etc.
• Increase engagement and stand out from the competition
• Provide a visually compelling next step for profile visitors

To unlock this elevated LinkedIn experience, explore upgrading to one of LinkedIn’s Premium tiers. The addition of a custom CTA button could be a game-changer for your lead generation and professional presence.

Written by Antonio Gabric

I am passionate about growing my social media presence and building a personal brand. Lately, I started growing my LinkedIn and my audience from 0 to 3,000 in less than 3 months. I want to teach you how I did it so that you can replicate it faster. In my free time, I like to spend time in the gym and drive my motorbike around.