LinkedIn Showcase Page is an excellent way for businesses to highlight their brands, divisions, or initiatives. By creating these pages, you give your audience a tailored experience, allowing them to engage more closely with the specific topics that interest them most.
As a powerful extension of your LinkedIn Company Page, Showcase Pages help you develop long-term relationships with your target audience. By segmenting your audience and honing in on their unique interests, you can create highly targeted content that resonates with them and generates more meaningful engagement.
LinkedIn Showcase Page provides you with a personalized way to highlight specific aspects of your company, allowing your audience to engage more closely with topics that interest them. By creating these pages, you can forge lasting connections and deliver highly targeted content to your audience’s unique interests. Showcase Pages serve as extensions of your main LinkedIn Page, helping you establish a thriving community and foster meaningful engagement.
Understanding LinkedIn Showcase Pages
So, you want to learn more about LinkedIn Showcase Pages? Great choice! Let’s dive right in, shall we?
LinkedIn Showcase Pages are like extensions of your main LinkedIn Page, specifically designed to showcase individual brands, business units, and initiatives. In other words, they help you create a community of followers around content on particular subjects, making it easier for your target audience to find and engage with your content. Pretty neat, right?
Now, you might be wondering why you should even consider creating a Showcase Page. Well, for starters, Showcase Pages allow you to target specific buyer personas and promote niche products or services more effectively. It means that you can share highly relevant content with a tailored audience, which can lead to better engagement and better results for your business.
Setting up a LinkedIn Showcase Page is simple. As a Page admin, you can create one right from your main LinkedIn Page and manage it similarly. Once created, the Showcase Page will be listed under ‘Affiliated Pages,’ making it easy for your connections to discover and follow your sub-brands or initiatives.
And remember, LinkedIn users can choose to follow one or multiple showcase pages, without having to follow the entire business or other pages. This flexibility allows your followers to truly personalize their experience.
When it comes to formatting your Showcase Page, here are a few tips to help you present your content more effectively:
- Use bullet points or numbered lists to break down complex ideas or convey multiple points
- Bold text can be used to emphasize important parts of your content
- Tables are an excellent way to present structured data, such as comparing product features
Setting Up Your LinkedIn Showcase Page
So, you’re ready to set up your LinkedIn showcase page? This is a fantastic way to highlight specific aspects of your company and engage with your target audience. Let’s dive into the steps you need to follow.
First, make sure you’re signed in to your LinkedIn Page admin center. If you manage multiple LinkedIn company pages, double-check that you’re using the right account connected to the Showcase Page you want to create.
Now, head to the Admin Tools menu located in the upper-right corner of your company page. Here’s where the magic begins—select the “Create a Showcase Page” option from the dropdown menu.
The next step is to choose a catchy and meaningful name for your Showcase Page. This name will represent your selected business area, so put your best creative hat on! Once you’ve decided on a name, you’ll also need to provide your LinkedIn public URL.
With your Showcase Page name and URL figured out, it’s time to give it a visual identity. Upload your logo and come up with an engaging tagline that will entice your target audience to follow the page and interact with your content.
Don’t forget to create a strong content strategy for your Showcase Page, including posting relevant and interesting updates regularly. While you can create multiple Showcase Pages to cover different business areas, LinkedIn recommends not going overboard—try to keep it to 10 or fewer Showcase Pages to avoid spreading yourself too thin.
By following these simple steps, you’ll be well on your way to successfully leveraging Showcase Pages on LinkedIn. Happy showcasing!
Effective Content Strategy
Developing a successful content strategy for your LinkedIn Showcase Page is crucial for engaging and informing your audience. You want to create unique, high-quality content that resonates with your followers. Let’s dive into some key points to consider when crafting your content strategy.
First, determine the type of content that best suits your target audience. Are they more interested in industry news, practical advice, or insights from thought leaders? Make sure you tailor your content to meet their needs and interests. Many companies find success in posting a mix of content that includes articles, blog posts, infographics, videos, and podcasts.
Next, remember to keep your showcase page’s voice and tone consistent. Even though you’ll be sharing different types of content, ensure it’s aligned with your brand’s overall voice. This helps in maintaining a clear and consistent message across your feed.
To ensure you’re delivering relevant content to your audience, regularly update your content calendar. Plan your posts ahead of time and aim for a good balance between promotional content, industry news, and thought leadership pieces. Incorporating a variety of formats, such as blog posts, videos, and images, can keep your content fresh and engaging.
While planning your content, don’t forget about engagement. Encourage conversations with your audience by asking questions, soliciting feedback, and responding to comments. Engaging with your followers not only deepens your relationships but also provides valuable insights that can help refine your content strategy.
Did you know that you can schedule LinkedIn content? In addition to planning your content, you can also save yourself some time and set the content to auto-post on a selected date.
Maximizing Engagement on Your Showcase Page
So, you’ve created your LinkedIn Showcase Page, and now you’re wondering how to engage your target audience effectively. Don’t worry! Here are some tips to help you boost engagement with your specific audiences, followers, and members.
First things first, optimize your Showcase Page. Ensure your page has a clear and concise description, high-quality images that represent your brand, and a call to action that encourages people to join the conversation. Think about what your target audience is looking for and make sure you’re delivering that information effectively.
Next, keep your content relevant and valuable. Share articles, resources, and updates that your target audience will find interesting and informative. Show that you understand their needs and challenges, and offer solutions to help them succeed.
To encourage employee engagement, get your team involved in showcase page activities. Ask them to share the content, like and comment on the posts, and even contribute their insights and perspectives. This builds authentic relationships with your community and showcases your brand personality.
Consistent posting and updates are essential, too! Aim to post at least two or three times a week. Remember, you want to create an ongoing conversation with your audience, so don’t let your showcase page go stale.
Mix up your post formats to keep things fresh. Use images, videos, polls, and articles to reach and engage different audience types. Don’t forget to respond to comments and messages – your target audience will appreciate the effort, and it’s a great way to foster meaningful connections.
Top Showcase Page Examples and Success Stories
One excellent example is Microsoft Office. With their LinkedIn Showcase Page, they can easily promote their latest products and updates to their target audience. Microsoft doesn’t stop there, though – they also have over 12 showcase pages for their various products and services, making it one of the best examples in the market.
Let’s not forget about Cisco. Their LinkedIn showcase page focuses on their data center and cloud offerings. They have not only gained an impressive following but also managed to keep their content engaging and informative by sharing industry trends, product updates, and educational content.
Even Google jumped on the showcase page bandwagon, creating separate pages for their business solutions like Google Cloud and Google Ads. These pages help them target each specific audience and share tailored content that resonates with their readers.
Effective implementation of showcase pages can help your brand achieve success in LinkedIn campaigns. For example, Johnson & Johnson created a “Road to a Vaccine” video series and used LinkedIn’s live streaming feature to reach their B2B audience effectively.
When creating your brand’s showcase page:
- Focus on keeping your content relevant and engaging
- Tailor your messaging to your target market or product
- Use visual elements to make your page more interesting
- Monitor the success of your campaigns and optimize your content strategy
Now that you have a good understanding of some top-performing LinkedIn showcase pages, it’s time to start planning your own branded page and campaigns.
Key Tips and Best Practices for Showcase Pages
Creating a successful LinkedIn showcase page requires a combination of strategy, creativity, and consistency. Here are some tips to help you make the most of your LinkedIn showcase page:
- Pick an unambiguous name: Your showcase page title should be clear and directly related to the topic or area it represents. Use your organization’s name as a prefix, followed by a relevant keyword. Keep in mind, that LinkedIn offers 100 characters for each showcase page title.
- Craft a compelling tagline and description: Take advantage of the available 120 characters to craft a tagline that grabs attention and expresses your message concisely. In the description, explain the purpose of your showcase page in more detail. Remember to keep it brief and easy-to-understand.
- Use high-quality images and videos: Visual content plays a crucial role in engaging your audience. Use high-quality images for your header and profile pictures. If possible, include videos in your posts to make your content more dynamic and interactive.
- Share relevant and engaging content: When posting content, focus on information density and avoid fluff. Share valuable information related to your showcase page’s topic through articles, infographics, case studies, and more.
- Engage with your audience: Ask questions, respond to comments, and use personal pronouns in your messaging to create a friendly and conversational tone. Utilize LinkedIn’s notifications to keep track of interactions and promptly address any queries or feedback.
- Leverage tools like Hootsuite: Tools such as Hootsuite can help you schedule and manage your showcase page posts more effectively. This will allow you to maintain a consistent posting schedule and optimize engagement on your page.
Frequently Asked Questions
What are the best practices for LinkedIn Showcase Pages?
When creating a LinkedIn Showcase Page, always keep your audience in mind. Focus on posting relevant and valuable content that resonates with your target audience. Don’t forget to make use of visual elements, like images and videos, to capture attention.
Engage with your followers by responding to their comments and messages, and be consistent in updating your Showcase Page to maintain interest.
How many Showcase Pages can I create?
LinkedIn allows you to create up to 10 Showcase Pages per Company Page. This enables you to target different audience segments and promote varied aspects of your business, such as products, initiatives, or brands.
What are the benefits of having a LinkedIn Showcase Page?
LinkedIn showcase pages help you to communicate with a focused audience segment. They enable you to tailor your content strategy and to develop a strong connection with your followers. In addition, Showcase pages contribute to building brand awareness and highlighting your organization’s offerings or initiatives.
How can I convert a Showcase Page to a Company Page?
LinkedIn does not currently offer a direct way to convert a showcase page into a company page. To achieve a similar outcome, you would need to create a new company page, move your content and followers over, and then delete the original Showcase Page.
What is the difference between a Showcase Page and a Company Page?
A company page is the central hub for your organization on LinkedIn, where you can build an owned audience and share content about your business. On the other hand, a showcase page is a child page tied to a company page designed to highlight specific aspects of your business, such as products or initiatives, and to engage with a particular audience segment.
Are there any notable examples of LinkedIn Showcase Pages?
Many organizations effectively use LinkedIn Showcase Pages to focus on their products, services, or initiatives. Some examples that you can look at for inspiration include Microsoft’s Office 365 Showcase Page, Adobe Creative Cloud, and IBM Watson. These pages excel in providing content tailored to their specific audience and objectives, offering valuable information and insights to their followers.
