how to schedule posts on linkedin

How to Schedule Posts on LinkedIn [2024]

In this article, we’ll teach you how to schedule posts on LinkedIn easily. Also, we got some extra gems for you, such as the optimal…

In this article, we’ll teach you how to schedule posts on LinkedIn easily. Also, we got some extra gems for you, such as the optimal times for publishing new posts to maximize engagement, and we’ll also tell you about some third-party tools you can use.

Quick Answer 💖

1. Open your LinkedIn Homepage and make sure you are logged in.
2. Select “Start a post” under the Home icon.
3. Write the post which you want to schedule.
4. Select the clock icon.
5. Pick a date and the hours when you want the post scheduled.
6. Select the “Next” button and press “Schedule“.
7. Congrats! You have successfully scheduled a post 🤩.

Scheduling The Post

Scheduling the post is super easy and it starts on the LinkedIn homepage. Once on the homepage, select the “Start a post” section which you may see on the image down below.

Start a post section

You’ll see a new pop-up where you can write your post. Include everything that you want to be scheduled inside that post.

Writing a post

Select the round clock icon in the bottom right corner next to the “Post” button.

Schedule icon

Select the date and time as shown in the image below. Also, you can view all of your scheduled posts if you select “View all schedules posts” label.

Picking date and time for scheduled post

The “Next” button will lead you to the final page. Here you can review your post, and when it’s ready press “Schedule”.

Scheduling the post

LinkedIn Post Scheduler for Company Pages

LinkedIn offers a native scheduler for Company Pages, allowing administrators to create and schedule posts directly within the platform. To access this feature, simply compose a new post on your Company Page, click on the dropdown arrow next to ‘Post’, and select ‘Schedule post to publish later’.

Third-party scheduling tools

There are several third-party tools available for LinkedIn post scheduling, including Buffer, Hootsuite, Later, and Sprout Social. These tools often provide advanced features, analytics, and integrations compared to the native LinkedIn scheduler.

  1. Buffer – Buffer allows you to schedule posts for multiple social media platforms, including LinkedIn. Its intuitive interface and features such as post analytics, custom scheduling, and a browser extension make it a popular choice among users. Buffer has a free version with limited features. The paid option with more options starts at $6 per month.
  2. Hootsuite – Hootsuite provides comprehensive social media management features, including LinkedIn post scheduling. You can use it to get analytics and report generation, plus it will also allow you to manage multiple social media accounts. This tool will definitely help if you have a business page on any social media platform. The cheapest package is $99 per month with a free 30-day trial available.
  3. Later – While primarily focused on Instagram, Later also supports LinkedIn post scheduling. Great at organizing visual content, with media libraries, post previews, and auto-publishing. Starts at $18/month, 14-day free trial.
  4. Sprout Social – Sprout Social is a social media management platform with plenty of features including LinkedIn post scheduling. It caters mostly to businesses with advanced features such as post analytics, team collaboration, and centralized inbox. Price starts at $249 per month with a 30-day free trial available.

Some of these tools from the list offer cheaper prices if you don’t try the trial offer. However, we suggest you to still try using the trial before purchasing any tool as you might not need all the features that you think you do.

What type of posts can you schedule?

To establish a thriving presence on LinkedIn, it’s crucial to consistently create and share captivating content. Fortunately, there are a plethora of content types that can help you achieve the best possible outcomes. Here are a few examples of the various types of content you can share on LinkedIn to optimize your success:

  1. Status updates: One of the most common ways to share something with your network. The maximum number of characters for a status update is 3,000.
  2. Images and videos: Easily add images to your posts and videos or share them via a link from platforms such as YouTube and Vimeo. Make sure you only use high-quality images and videos.
  3. Articles and blog posts: You can write an article directly on LinkedIn or share a link to a blog post. Either way, make sure your content is well-structured, easy to read, and provides real value to your audience.
  4. Documents: Schedule documents such as PDF, PPT, Word documents, or similar.
Pro Tip 🤑

Video content generates the highest engagement per impression rate, so include those in your feed.

Best Practices for Scheduling LinkedIn Posts

With proper scheduling of your LinkedIn updates, you can increase reach and engagement with your content. You will also optimize your profile because everything you post is planned. In this article, we will discuss the best practices for scheduling LinkedIn posts, including optimizing post timing, using storytelling, balancing content types, and tracking your success with analytics.

Optimizing post timing for audience engagement

Optimizing the timing of your updates is key if you aim to boost engagement with your LinkedIn content. Research has shown that the optimal days for posting on LinkedIn are Tuesday, Wednesday, and Thursday – so be sure to keep this in mind when planning your content calendar.

Here are some tips to optimize your post timing for higher engagement:

  1. Consider your audience’s time zone: Schedule your posts according to the primary time zone of your target audience. For instance, if your audience is global, post at times that will be most suitable for the majority of your followers.
  2. Post during off-business hours: Although posting during business hours might seem like the best strategy, experimenting with posting during off-business hours can lead to increased engagement. People might have more time to read and engage with your content during their free time or commute.
  3. Test different posting times: Schedule your posts for various days and times and analyze your engagement data to find what works best for your audience. Pay attention to when your audience is most active on the platform and adjust your posting schedule accordingly.

Tracking success with LinkedIn Analytics and Insights

If you want to evaluate the effectiveness of your LinkedIn posting strategy accurately, it’s critical to measure your success using the platform’s built-in analytics and insights tools. By leveraging these powerful tools, you can gain valuable insights into which types of content resonate most strongly with your audience and pinpoint the ideal times to post for maximum engagement.

Here are some key metrics to track:

  1. Impressions and engagements: Evaluate the number of times your content is displayed to users and the number of interactions (likes, comments, and shares) your posts receive.
  2. Follower growth: Assess the number of new followers gained over time to determine the effectiveness of your content in attracting new audience members.
  3. Click-through rate (CTR): Measure the percentage of users who click on your links within your posts. A high CTR can indicate the effectiveness of your call-to-action and the relevance of your content.

By following these best practices for scheduling LinkedIn posts, you can maximize the engagement and reach of your content, helping you achieve your professional goals on the platform. With a bit of luck, extra engagement will help you score a job so you can finally remove open to work badge from your profile.

1. How can I create and schedule LinkedIn posts in advance?

To create and schedule LinkedIn posts, first, navigate to the LinkedIn homepage and click on the post composer. Then, write a post incorporating text, images, or videos. Finally, select the schedule icon, set the desired scheduled date and time, and click “Save” to schedule your post.

2. Can I schedule multiple updates on LinkedIn at once?

Yes, you can schedule multiple updates on LinkedIn by using the scheduling tool. You can also use third-party tools like Hootsuite or Buffer. By linking your LinkedIn account to these platforms, you can manage, create, and schedule numerous posts simultaneously, making content planning for your LinkedIn account more efficient.

Multiple scheduled posts

3. Is it possible to schedule LinkedIn posts using LinkedIn’s mobile app?

Yes, you can also schedule LinkedIn Posts via the mobile app. The only difference is that the clock icon will be in the top right corner instead of the bottom right.

4. What are the optimal posting times for visibility on LinkedIn?

The optimal times depend on the demographics of your network connections. The best days to post are Tuesday, Wednesday, and Thursday. This is because most people are busy at the start or the end of the week. For the best results, try posting early in the morning or early afternoon as most users will be online in that time period.

5. How do I track the performance of my scheduled LinkedIn posts?

To track the performance of your scheduled LinkedIn posts, use LinkedIn Analytics accessible from your profile or company page. It provides valuable insights which include engagements, impressions, reach, and click-through rates (CTR). This will help you identify which posts work best with your audience.

6. Is it possible to reschedule or delete a scheduled LinkedIn post?

Yes, you can reschedule or delete a planned LinkedIn post. The easiest way to find scheduled posts is to go to the “Start a post” section, select the clock icon and then “View all scheduled posts”.

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