Dripify Review – Is it Worth in 2024? 

Don’t have time to generate meaningful leads on LinkedIn manually? Safe LinkedIn automation can help you with that – and Dripify scratches that itch. 

But, is it better than all the numerous LinkedIn automation tools around?

In our Dripify review, we will take a look at its main features, and why it is a great LinkedIn lead generation tool for beginners and pros alike!

What is Dripify?

Dripify is yet another LinkedIn automation tool, specialized for networking and lead generation. 

Heard this before? So, what makes Dripify different from its competitors?

As its name suggests, its main feature is its drip campaigns, multi-step automated sequences that nurture leads over time. This helps make the automation look more natural from the perspective of leads and LinkedIn (with its rigorous automation penalties).

The main appeal of these drip campaigns is their customizability. You could set up a campaign to find emails and send cold emails, or set it up to nurture leads by connecting and interacting with them. 

As Dripify is cloud-based, you can turn off your machine, and the processes you’ve set up will still run!

Dripify’s main aim is simple: to boost your productivity and automate lead generation while you focus on important tasks. 

It’s a great tool to help tap into a bigger audience on LinkedIn, as it will help you do that much faster than doing it manually.

Who is Dripify for?

Anyone who is looking to speed up lead generation will find Dripify useful. 

Based on that, business owners will find Dripify awesome for business development, as it allows them to invest more time in strategic decisions while operative tasks are automated. 

Marketers will also benefit from Dripify, as it streamlines the execution process of LinkedIn marketing campaigns and enables them to get their jobs done faster.

We also believe recruiters might find Dripify useful, as it can assist with managing candidate communication, automate follow-ups, and streamline the recruitment process overall.

Dripify Main Features

Let’s dive deeper into how to use Dripify to fully automate your LinkedIn lead generation process!

Analytics Dashboard

Dripify has a visually pleasing analytics dashboard that cleverly uses color coding to give you an outlook on your campaign performance.

Along with the main statistics panel that measures all of your active campaigns, you can also check the status of individual campaigns in the Recent campaigns section. Additionally, you can track recent activity and see how Dripify is performing its tasks, along with the timestamps.

Diving into the Account statistics panel, you can see all the KPIs, each with a different color, and their performance. You can also switch from a holistic to a more focused view by filtering for a specific campaign. 

Additionally, you can export the statistics as a CSV file if you want to further filter the data.

Overall, the Dashboard feature feels and looks user-friendly and is very intuitive with its color coding. We like how the analytics are divided seamlessly between a holistic and a more focused view, which will surely appeal to power users and casual users alike.

Campaigns

Now, to the bread and butter of Dripify – the Campaigns. Here, you can track the progress and performance of existing campaigns and create new campaigns. You can also activate and deactivate each campaign with a toggle function.

The campaign creation process is divided into three sections:

1. Adding leads
2. Creating a sequence
3. Launching the campaign

Adding Leads

You can add the leads either by:

• Pasting a LinkedIn Search URL
• Pasting the LinkedIn profile URLs
• Uploading a CSV file

In this scenario, we searched for “Copywriters in Croatia”, and pasted the Search URL – which resulted in 634 profiles. 

Of course, you can name the lead list to differentiate between campaigns and set the number of users to add to the list.

Creating a sequence

Once we create a list, we are ready to perform operations on it. You have access to three sequence templates that focus on lead generation, motivating skill endorsements, or extra profile views.

Let’s check them out to see what they look like:

Each sequence is composed of nodes that trigger based on different periods and conditions. 

For example, the lead generation template sends out an invite. If the invite is declined, certain interactions will be made to make the lead aware of you.

On the other hand, if the invite is accepted, an initial interaction is made before sending a message, with two follow-ups set if a lead doesn’t respond in a week. 

You will need to craft the messages on your own, there is no AI functionality to do this for you. There are also different personalization tags available to enable messaging on scale.

The template for endorsing skills is straightforward, with no branching scenarios.

This one has only one path of interaction that induces curiosity in potential leads to look at your profile.

For our campaign, we want to create a new sequence. First, we need to choose from a list of actions and conditions. These actions allow us to:

• Connect with leads
• Interact with leads
• Collect lead data 

Keep in mind that you can combine these actions to create robust workflows that will automate all your LinkedIn processes.

In our case, we created a simple email finder sequence with two conditions. 

We found it lacking that there are only three templates available. This tool allows you to create many combinations that require a bit more expertise. Thankfully, you can save your sequences as templates for future uses.

Launching the campaign

After you finish creating a sequence, we have a couple of final touches:

• Adding a name to the campaign
• Setting up webhook integrations with external tools
• Setting up conditions when not to add leads

Once our campaign is up and running, we can see its statistics from the holistic and sequence view.

Limits and Activity Control

Is Dripify actually safe to use?

As LinkedIn has stated time and time again – it will ban accounts suspected of using automation for artificial growth. Dripify has a feature to counter this. 

Its Activity control will impose certain restrictions on daily actions based on your activity, which helps evade the LinkedIn detection algorithms. Great to see this feature being enabled on default, as many beginners unaware of LinkedIn restrictions would otherwise face bans on the platform.

Of course, you can change these restrictions on your own, but as LinkedIn gets more strict, it would be better to maintain an image of continuous growth, rather than artificial growth.

Inbox

Dripify’s Inbox feature stores only the conversations with leads generated via Dripify. That means there won’t be so much clutter from other messages that are present in your LinkedIn profile.

Some functions you can use for this feature are:

• Search for conversations
• Mark important conversations
• Archive certain conversations

Each conversation contains the lead information and allows you to add notes. 

In our opinion, it would be awesome if Dripify had a function to apply custom tags to conversations, which would help contextualize them further.

Leads

All the leads generated from your campaigns are saved in this tab. Here, you can see a list of leads with the following information:

• Name
• Headline
• Email
• Location

A robust amount of filters is available to further organize the leads. 

Along with this set of filters, you can also filter leads by campaign or search for them.

Along with the holistic view of leads, you can dive deeper into specific leads from the list. Here, you can assign notes to them, and check their emails, company, position, and location. 

Overall, the lead database panel has a slick interface and is easy to understand. It also allows you to export leads to a CSV file. Quite useful for further data analysis.

Team

Dripify allows you to add seats to your account. Unfortunately, an additional seat requires a new subscription, as each Dripify account is tied to a specific LinkedIn account.

We asked their support team for more information regarding this, which you can see below:

We understand that this restriction is here most likely due to security reasons (avoiding bans on LinkedIn for excessive automation). Still, this is a bummer, especially for people working with multiple clients to grow their LinkedIn profiles.

Additionally, with multiple subscriptions come different billing amounts and periods, which can be tough to manage. 

Assign Working Hours

You can adjust your working hours to simulate a real person. This is a great feature to have, which further complies with the safety system established by Dripify to prevent LinkedIn bans. 

As we tested, this feature works as intended. When the clock ticks after your working hours, all your campaigns get paused and resumed accordingly.

Dripify Integrations

Dripify can integrate with various tools via Zapier, such as: 

• Google Sheets
• HubSpot
• SalesForce
• Zoho CRM
• Asana

You can also seamlessly integrate Dripify with LinkedIn Sales Navigator, Premium, and Recruiter products.

Dripify Pricing

Dripify has three pricing plans:

• Basic
• Pro
• Advanced

The main benefit of Dripify’s pricing plan is that it offers a 7-day free trial, with no credit card required. That’s great to see, as it allows you to test the tool before getting 100% on board.

In that free trial, you get the Advanced plan and 100 email finder credits.

Here is what each plan gives you in a nutshell:

• Basic Plan: 1 campaign, advanced analytics, and full automation for $59/month
• Pro Plan: unlimited campaigns, and everything from the Basic plan, along with A/B testing, personal inbox, integrations, and CSV export for $79/month
• Advanced Plan: everything from the Pro plan, along with team management and activity control for $99/month

Additionally, each plan gets its daily quotas, which is important for scaling the automation process.

In our opinion, the Basic plan is a bit expensive, as it only offers one campaign and doesn’t allow you to export data in CSV. Even if you are an individual, you might want to juggle more campaigns simultaneously.

The Pro plan seems balanced for a small business serious about improving lead generation on LinkedIn, as it has an unlimited number of campaigns.

The Advanced plan seems useful for people who want to grow more than one LinkedIn account, but this comes with its own set of challenges discussed in the Team section.

Our take on the pricing:

As a user who aims to juggle more than one lead generation campaign and wants to analyze data from CSV exports, the Pro plan would suit us best. Still, we can’t help but feel that Dripify could rework its pricing to accommodate the individual user. 

Dripify Customer Support

Dripify has an extra useful help center and product blog that helps you master the usage of the tool. Their customer support didn’t disappoint us either.

For review purposes, we asked about managing more than one LinkedIn profile on one Dripify account.

First, we got a response from the chatbot that linked to relevant help center posts. 

Just three minutes later, we got a useful answer from a real human from their support team. 

Although our experience with Dripify’s support team was positive, the user feedback is a bit of a mixed bag:

Dripify External Reviews

Here are some customer reviews for Dripify from Capterra, G2, and TrustPilot.

People mostly like these things about Dripify:

• The simplicity of its user interface
• Its analytics capabilities
• Dedicated mailboxes that don’t get bloated like on LinkedIn
• The time it saves for other important tasks

On the flip side, people don’t like these things about Dripify:

• The experience with customer support regarding refunds and accountability
• Failure to adapt the platform to the new limits set by LinkedIn diminishes the product value

Dripify Alternatives

As a LinkedIn lead generation tool, Dripify has quite a few alternative tools to compete with (and everybody says they are the #1). Let’s see how it fares to its competitors.

Dripify vs. Meet Alfred

Meet Alfred allows you to combine LinkedIn outreach, email outreach, and Twitter outreach; while Dripify allows only LinkedIn outreach in one campaign. Still, to get unlimited campaigns, you will need to invest $99/month, which is more expensive than Dripify.

Dripify vs. Expandi

Expandi has a more robust set of templates, making it easier for beginners than Dripify. Additionally, it gives you a unique IP address, which makes juggling different accounts more straightforward than with Dripify. Dripify requires you to manually change the IP address for each seat added to your account.

Expandi is more expensive, as it starts with a $99/month plan.

Dripify vs. Dux-Soup

Dux-Soup starts much cheaper than Dripify, with a plan that allows drip campaigns for $41/month. Although at that cheaper price tag, you won’t get all the features from Dripify like personalization and automatic follow-ups. In that manner, Dux-Soup is more simplistic, focusing more on profile interactions.

Dripify: Things We Like

High Degree of Customizability: Dripify can accommodate numerous use cases for lead generation, giving users a high degree of flexibility.

Safe to Use: Activity Control ensures that automation looks natural, avoiding LinkedIn bans.

Intuitive User Interface: It’s very easy to learn how Dripify works.

Free Trial Available: You get Advanced Plan benefits for 7 days to test if the tool is right for you.

Dripify: Things We Don’t Like

Lack of More Templates and AI: More templates for campaigns and messages along with generative AI would help beginners with more complex campaigns.

Tough to Manage More Than One Account: Want to manage more than one LinkedIn account? You will need to buy a separate subscription.

Inability to Change Campaigns: Once your campaign is live, you cannot edit sequences; you need to start a new campaign from scratch.

Limited to One Outreach Channel per Campaign: Right now, you can only do LinkedIn outreach or email outreach in one campaign, not both.

Is Dripify worth it in 2024?

Dripify is certainly one of the most intuitive LinkedIn lead generation tools to use for casual and experienced users alike. Its automation capabilities and flexibility make it a worthy addition to the LinkedIn growth toolkit.

It is not a perfect tool, as its pricing is a bit steep, and it could implement generative AI to improve the overall package when it comes to its creative capabilities.

Ultimately, we would recommend Dripify for businesses serious about generating more LinkedIn leads, as its cost might be too high for individual users.