Growth hacking is a trend in modern marketing responsible for the growth, expansion, and promotion of a company, usually start-ups, through unusual solutions and innovative developments. In other words, this is a search for non-standard ways for development and scaling that can quickly raise the demand for a product and stimulate its demand.
Being a kind of master key for penetrating the minds, each technique of the new trend is a brilliant invention, which, precisely due to its originality and novelty, allows people to get hooked on a new product.
The main difference between growth hacking and conventional marketing is the systems engineering approach. While in-house marketers are busy thinking about the long-term strategy, expanding the functionality, sales plan, advertising, and interaction with partners, the main task of the experts in “explosive growth” is constant experimentation and analysis of the results.