Learn about Instagram Reels and use it as part of your marketing strategy.
Instagram Reels is an Instagram feature for users to create 15-second video clips set to music and share to their Stories, Explore Feed, and the new Reels tab on a user’s profile.
Instagram Reels are a new way to build your community and grow your reach on Instagram. Reels make it easy to build genuine relationships with your customer base and strengthen the community you’re trying to build. They are also a fun and engaging way to share viral (and creative!) snippets with your audience.
Even though Reels haven’t been around for very long, they are showing to be a space for brands and creators to go above and beyond.
Instagram Reels has its own version of the For You page: the new Reels Explore Feed. You can find the Reels feed on the Instagram Explore Page. Instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram.
While the Reels algorithm hasn’t been locked down yet but it’s likely influenced by who you already follow, what content you interact with, and where you’re located.