Learn more about Instagram Reels and how they can be useful for your business.
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.
Reels are different from Instagram Stories. Unlike Stories, they don’t disappear after 24 hours. Once you post a Reel, it’s available on Instagram until you delete it.
The best part? Reels are currently favored by the Instagram algorithm, which is more likely to recommend them to people who don’t follow you than feed posts. That’s huge for social marketers.
Users can also discover Reels in a dedicated section of the Instagram app. A scrollable feed full of trending Reels (a.k.a. Instagram’s version of the TikTok For You page) can be accessed through the Reels icon at the bottom of the Instagram app’s home page.
Instagram Reels can be a great way to get your business in front of the right audience. The feature can also help you grow your following and boost engagement rates. But this doesn’t happen automatically. You’ve got to know the hacks to go viral on Instagram Reels. Read more here.