Here you can read more about content marketing, get tips from the experts in the field, and improve your marketing campaigns.
Content marketing is a long-term marketing strategy that aims to attract the target audience and build trusting relationships. That’s why to achieve their goals, marketers create and distribute relevant and viral content, including social media content.
The task is to encourage the consumer to take targeted actions, to involve them in different conversion scenarios. So, content marketing is the right information received by your potential buyer at the right time and in the right place.
According to the Content Marketing Institute, content marketing generates three times more leads than paid search advertising! And Demand Gen Report studies have shown that 47% of buyers view three to five posts before buying a product or service.
So, good social content can bring you conversions and, as a consequence, more revenue to your business.