Social media marketing

As platforms like Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extract geographic, demographic, and personal information that makes messaging resonate with users.
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

With over 80% of consumers reporting that social media – especially influencer content – significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important and growing audience.
The power of social media marking is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data. Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences.
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