Have you ever thought about why creating a plan of your month-to-month actions is so important for your marketing strategy in general?
For small or new online businesses, marketing can be sporadic. You know you need to market your company, but beyond the initial e-mail and social media blast, you’re too busy to go beyond the quick self-promotion here and there. Marketing is work, and you’ve got t-shirts to ship.
Yet no one would argue that marketing isn’t valuable. Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotions enters the marketplace, keeping you in the minds of your established customers and roping in new ones. The more you talk about your company, the more likely people will overhear and become curious.
A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. Like most aspects of a business plan, it requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about self-promotion.
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